Volume 2, Issue 2, 2018


Marketing in the Hellenic private secondary education during the recession

Georgios Apostolou, International Hellenic University, Greece
Achilleas Papatsimpas, Ministry of Education, Greece
Athanasios S. Gounas, International Hellenic University, Greece

Published online: 19 October 2018, JCETR, 2(2), pp. 3-8.

URN: urn:nbn:de:0111-pedocs-189653, DOI: 10.5281/zenodo.3598486

Abstract: The purpose of this research, is to investigate whether, during the economic crisis, various private secondary-education organizations in Greece including secondary tutorial schools, private schools, foreign language centers, special course delivery services (private tutorial schools) and study centers, develop and pursue a marketing strategy. Other points covered include demographics, characteristics of organisations, specific strategy focus, amount spent on such strategy and possible changes on both academic and financial level. Possible correlations between specific marketing actions and results were calculated. The statistical analysis of the data, showed that the implementation of a marketing plan (and the amount invested on this project) positively affect students’ academic performance, new enrolments, organizations’ earnings and recruitment of new scientific staff. Twenty close-ended questionnaires were used to collect the data. During research period, many private schools had ceased their duties because of summer holiday time. As a result, a small number of the data was collected from these schools and it will not be possible to generalize any results for the ones.

Keywords: Marketing mix, Educational Organizations, Greek secondary private education, Correlational analysis, Academic performance, Scientific staff

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Applying balanced scorecard methodology in public sector: The case of a vocational school in Greece

Marianthi I. Mylona, 1st VUSS (Vocational Upper Secondary School) of Acharnes, Greece
Stefanos Α. Charachousos, 2nd Evening VUSS (Vocational Upper Secondary School) of Piraeus,  Greece
Alexandros I. Mylonas, 1st VUSS (Upper Secondary School) of Ag.Varvara, Greece
Aggeliki D. Vourderi and Panagiotis K. Theodorou, 5th LC (Laboratory Center) of East Attica, Greece

Published online: 19 October 2018, JCETR, 2(2), pp. 9-15.

URN: urn:nbn:de:0111-pedocs-190893, DOI: 10.5281/zenodo.3598583

Abstract: Balanced Scorecard is a very important tool for management and evaluation of the long-term organization strategy, which simultaneously observes the improvements at the efficient function, exploiting the most of the organization’s potentials and diffusing the progress to all the employees. The implementation of Balanced Scorecard took place at the 5th Laboratory Centre (LC) of East Attica during the school year 2016-17, after the goals had been set and the measurement indicators had been defined by the school’s administration stuff (School Head, Deputy School Head, Teachers responsible for LC Sectors, Teachers responsible for Direction Laboratories, Teachers Board). The results indicated that the vision, the objectives and the overall strategy of the organization had been clarified and communicated to all customers. The administrative control of the progress of the procedures was more effective and the daily actions were connected with the objectives of the organization. Also it is important that all employees aligned with the organization’s long-term strategy, and, furthermore, redesigning the model was possible. In the long term the appropriate background for the ongoing development of the organization and its effectiveness improvement in a constantly changing environment was created.

Keywords: Human Resource Management, Change Management, Balanced Scorecard (BSC), Laboratory Centre, Vocational Education

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Designing, translation – learning & evaluation of a Greek/English writing to Braille

Alexandros Aggelis,  International Hellenic University, Greece
Published online: 19 October 2018, JCETR, 2(2), pp. 16-21.

URN: urn:nbn:de:0111-pedocs-190904, DOI: 10.5281/zenodo.3598617

Abstract: The “Greek/English Writing to Braille” translation software helps users during the conversion of every Greek writing (either toneless or polytonic) to Braille, as well as British or Ancient Greek writing to Braille. The translation is completed automatically, eliminating the mistakes risk even for an experienced Braille user. Software’s operators can also print the translated Braille texts, using the appropriate Braille machinery. There also the potential of self-learning, which concerns the second part of the software, by learning Greek and English writing to Braille using a PC instead of the manual typewriter that has been used up till now. The operator works out the Greek or English scripts on the software textboxes, typing a variety of combinations of Braille writing, while the software automatically displays the text directly to Braille form. The software also offers the ability to type Braille combinations and automatically appears Greek text. Finally, it is proposed for a self-teaching practice for the Braille writing.

Keywords: Software, compile, learn, integrate, reduce vision, Braille

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Exploring the views on total quality human resources management between public and private educational units

Soultana (Tania) Kapiki, International Hellenic University, Greece
Georgia Tsakiridou, International Hellenic University, Greece

Published online: 19 October 2018, JCETR, 2(2), pp. 22-29.

URN: urn:nbn:de:0111-pedocs-190911, DOI: 10.5281/zenodo.3598635

Abstract: The aim of the present study is to identify the attitudes of the directors of different types of educational units regarding the practices of Total Quality of Human Resources Management (TQHRM) in Greece. The specific objectives of the survey are the exploration and analysis of the following issues: a) The philosophy applied by each director on the unit they manage and the position of the HR in it; b) the directors’ opinion about the TQHRM Practices; and c) the difference in the approach of these practices between the public and private educational unit directors.The data is collected using a questionnaire that was sent electronically to Greek schools of various levels in 2018 and the number of responses is 70, of which 53% are from the private and 47% from the public sector directors. To process responses and draw conclusions, both one-dimensional and multidimensional analysis were performed. The results of this survey show that the HRM practices followed by the directors do not have a clear orientation. This highlights the need for training those who run an educational institution on TQHRM and the understanding of the importance of Human Resources on achieving the goals of an organization.

Keywords: Total Quality Management (TQM), Human Resources Management (HRM), educational units, strategic procedures, quality processes

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Effective strategies for human resource management in educational organizations. Conflict management case studies

Paraskevi Nikolaou, International Hellenic University, Greece
Published online: 19 October 2018, JCETR, 2(2), pp. 30-34.

URN: urn:nbn:de:0111-pedocs-190920, DOI: 10.5281/zenodo.3598645

Abstract: The purpose of this paper is to outline human resource management strategies in educational institutions and investigate the implications of the systemic approach. The methodology is the combination of primary and secondary research. Primary research is quantitative and refers to a case study on conflict management in an educational organization between the Director and his subordinates. The method of collecting data was the on-site observation from the position of deputy director, since it is an experiential experience. Secondary research is based on content analysis from different case studies, draws data from modern literature, leads to critical analysis of human resource management strategy theories and examines their effectiveness. Conflict in an educational organization is influenced by both structural and personal factors. According to modern theories of management education, conflicts in an educational organization can be both positive and negative and can positively contribute to activating people for greater effort and efficient operation. This research argues that a comprehensive analysis of the environment and complex systems can contribute to the understanding of contemporary issues. It is based on the principles of systemic theory and suggests the imperative need of knowledge of conflict management by education executives. There are bibliographic gaps in the recording and analysis of case studies, dealing with the management and resolution of conflicts between education staff and subordinates.

Keywords: System approach, human resources management, conflict management, structural and personal factors, effective communication

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