Cultural Policy and Management. The Archaeological Museum of the Acropolis
Theocharis Gkougkoulitsas, Hellenic Open University, Greece
Published online: 14 October 2017, JCETR, 1(1), pp. 18-22.
Abstract: The Archaeological Museum of the Acropolis. Strategy is always an important tool for the development of cultural organizations that want to realize their mission and vision. Implementing a strategic management plan is essential for any organization. “Any organization that adopts the concept of strategic design should select elements from various management models that will then adapt to the specific operating conditions and the place where it operates.” There are some basic common steps in all models, since when one tries to develop and design a strategy for managing each organization, one must answer the following fundamental questions: – What is the point we want to go? – initiative purposes, -What is our point now? -reviewing the current situation, -What do we need to do to be where we want to go? -Select a strategy, -What are we going to do? -control. The development of the strategy must be focused on the requirements and needs of the target audience and competition must always be calculated. Mission and objectives can be reviewed whenever necessary In this paper the concept of strategy is first written out and the planning process for the formation of strategic cultural units is analyzed. The case study examines the Acropolis Museum in Athens, the inauguration of which took place on July 21, 2009. The Acropolis Museum is a Legal Entity of Public Law, belonging to the Ministry of Culture, but it is autonomous in several areas. It is run by a Board of Directors, chaired by Professor of Archeology Dimitris Pantermalis. The new Museum of the Acropolis offers all the services provided by the modern museums of the 21st century. Describe the strategic plan of the organization at work, and on the basis of a SWOT analysis, its degree of viability is being examined for this period of economic crisis. It also analyzes the degree of efficiency of the strategy for future development of the museum and evaluates the strategy on the basis of qualitative and quantitative criteria.
Keywords: Strategy, SWOT Analysis, Organization, Acropolis Museum